Apps are a work of art. It’s perfect combination of ingenuity, perfection and elegance. Almost every 2 billion worldwide smart phone owner use one or the other app every day. Generally these apps simplify our lives one way or the other, and that is why we rely on them so much.
Apart from the general utility perspective, apps hold limitless potential that can help a developer earn a ton of money, and that is the very reason why there is so much buzz about different apps. To create an app you need to have basic understanding of app or software development and have good programming ability. So if you are an exceptional software programmer does that mean that your app is going to be successful? The answer is NO. Apart from a software development skillset you require a lot of knowledge to turn an app that is popular & is well received by the masses. In this post we would be talking about 10 things other than programming skills that they never tell you while making an app. So here it goes.
1. Smart work triumphs over hard work
If you spend long tedious hours sculpting your app and making it as attractive as possible, it doesn’t mean that all you efforts would get directly reciprocated into success. In spite of your best efforts, you might spend more time creating your app than is required. And it might also happen that by the time you launch it on the app store, someone else might have already published a similar app that might take away your well-deserved audience. So the trick is to indulge is smart work. You can use pre-developed templates and design elements that are already available and aren’t copyright protected in your app. This would save you a lot of time and you don’t have to create each and every element from scratch.
2. Content is the key
Content in terms of your app description and summary is the key that determines how popular your app is going to be. When you upload your app on the app store, you need to provide apt description that best suits your app. You also need to provide potent keywords, that would make your app easily discoverable. For example, if your app is a chat application, keywords like “chat”, ”mobile” & “messaging” would be the most relevant keywords. To further enhance the reach of your app you should also incorporate long tail keywords. But beware, you should never do keyword stuffing, or use negative/ irrelevant keywords, as it may even ban your app from the store.
4. Polish your skills with time
Practice makes a man perfect. So if it’s your first attempt to launch you app on the app store, it is highly probable that you might not get the response you were expecting. That doesn’t mean you should stop trying. You should strive for excellence and improve your skills by creating more and more apps. By your failures you would be able to track the shortcoming of your app and improve them in your next app. It is often noticed that developers find the right response after they have published 3 or more apps on the store.
5. Learn from your competitors
You can learn a lot from your competitors on the app store and also from other apps present. You should specially look out for trending and popular apps that are currently doing the rounds on the app store. By evaluating these popular apps, you can find out the measures and features they have incorporated in their app that made them so popular among the masses. Also following and checking the progress of your competitors inspires you to improve yourself and push your boundaries.
6. Looks do matter
“Never judge a book by its cover”, this thumb rule never applies to apps. Visual appeal, aesthetics & performance are the basic parameters that are solely responsible for stricken the right chords with your audience. So you need to make sure that you app is attractive, clean and easy to use. This rule should be implemented at every levels of your app, be it the app logo or an alert message that appears on it, you need to improvise and make them look cool, clean and as savvy as possible. Also while describing your app on the store, make sure you flaunt your app’s attractive designs by attaching noteworthy screenshots.
7. Be the new kid in the block
As earlier stated programming skill is preferred for creating your own app, but its not always mandatory. There are a number of websites the likes of NewAppIdea, where you can simply post your idea and get your apps created as you desire from their dedicated developer base. So idea is the major aspect that counts while creating an app. You should think of an idea that would ease day to day operation, be appealing & recreational and also find a large user community. So your app idea or theme should be out of the box. Take for example Tinder, a dating app that connects like-minded people present within their network. Also, S.M.T.H. (Send Me To Heaven), an app that records the altitude your mobile attains while you throw it upwards.
8. Stand out from the crowd
You should think of ways that make your app stand out from the rest and implement unorthodox yet appealing strategies. For example, you should provide a catchy name to your app that people can relate to and also style your app logo in such a way that it stands out from other installed apps and widgets. According to a recent study, app logos that contained optical illusions and had a 3-dimensional look to it were accessed more often than other similar counterparts. You can also provide support to a spectrum of different devices across different Operating Systems to further increase you app’s reach.
Once your app is visible on the app store, people would start downloading it and after first hand use, whatever might be their experience, they would probably write a feedback or simply leave a comment. Generally these feedbacks would rate your app up or down. So you should go through the feedbacks carefully and know what worked and what didn’t. In this way you would be able to judge user expectation and their demands. You should always take these feedbacks, especially the negative ones sportingly and make sure to address them whenever possible.
10. Revisions and updates
Revisions and updates are part of the life cycle of every app. As demand, requirements and expectations change, you should update your app and incorporate changes to make it at par with your competitors. This extends a positive vibe towards your audience and ensures that you would take care of their queries and grievances and resolve any app related problems. Also with occasional updates your app gets steady flow of traffic and never settles in a static state.
These are some of the important guidelines that needs to be followed to make your app successful in the app store. There are a number of other guidelines that are adhered to by big app development firms, but if the above approaches are followed with prejudice, your app would surely do just fine.